Loop News Web Application
Description
After we designed and developed the first generation Loop News flagship product for Trend Media in 2015, their parent company Digicel Group Ltd. took note of the success and in 2020 fully invested to grow the digital platform to its full potential.
The goal for the project was to completely overhaul the web application from the ground up and improve the platform with new features so that Loop News would deliver the kind of news users want, when they want, and how they want it … all in a way that promotes continuous interaction, social engagement, and sharing.
The requirements called for a complete overhaul to support major functional upgrades for the front and backends of the platform.
Infrastructure Migration
Application Architecture Optimization
Artificial Intelligence Based News Feed
New User Management and Notification System
Interactive Drag and Drop Content Placement Editor
New Responsive UI Design
Challenge
The project presented both business side and technical challenges that were managed with effective collaboration, planning and expertise.
Distributed DevOps Teams – Coordinated Development Effort
Infrastructure Migration and Server Optimization
Core CMS Major Upgrade
Information Architecture Refactoring and Restructuring
Fully Integrated AI Based News Delivery Engine to Support Smart News Feed
Admin Dashboard Drag and Drop Article Placement Editor
Solutions
We provided a multi-phased iterative approach that supported continuous deliveries, a successful launch and ongoing support.
Strategic Planning Workshops
Multi Phased Development Plan
Infrastructure Migration
R&D Proof of Concepts
UI/UX Design and Prototyping
Iterative Development
Continuous Testing and Delivery
Ongoing Support / SLA
Impact
The all new Loop News platform is changing the way people read and share the news in any one of the 30+ markets in the Caribbean region. Not only does Loop News publish and notify users of breaking stories, its smart enough to only deliver the news they want and read they most while promoting continuous interaction, social engagement, and sharing.
Increased app adaptability due to relevant localized content delivery.
Extensive AI-Driven advanced analytics for better market assessment.
30% decrease in Content Management efforts due to Drag’n’Drop user-friendly management interface.
Optimum resource utilization with storage of media files on blob storage.
Enhanced user reliability with 24X7 Content Availability with 95% uptime.
Better maintainability and faster time to market due to CI/CD Pipelines.
Savings on enhancement and maintenance costs due to cross-platform technology.
