Elevation Marketing Lead Generation Website

Because Elevation Marketing’s old website was created quite a while back and included no process based management protocols for its staff throughout the years, the old solution was quite bloated with an abundance of artifacts and technical debt that slowed the site down tremendously and made it difficult for admins to manage. Additionally:

• The existing site map and information architecture was outdated
• page structures and some page designs were inconsistent across devices
• page speed was quite slow across all devices
• site security was weak

We first conducted a full site audit and report to issue the problem findings to Elevation Marketing. With report in hand, EB2B was able to procure a fresh and well organized site map for the new website solution.

The execution of the project included a complete overhaul of the site that included:

• new page designs with content included for faster implementation sprints
• ground up page builds of the custom designs to ensure clean page code.
• blog article content migrations from the old site to the new site
• portfolio page content migrations from the old site to the new sitemigrations
• custom implementation of a well organized site navigation modules to support the well structured site map
• migration of URL structures from the old site to the new site to preserve SEM and SEO link juice
• preserved 3rd party CRM and analytical toolset integrations
• migration to a new hosting platform to leverage native components that provided far better speed performance and security hardening profiles.

The all new Elevation Marketing custom designed CMS powered website is a fully responsive solution supporting desktop, laptop, tablet and mobile phone devices. The updated and well designed information architecture provides an easy to use and easy to navigate user experience promoting high conversion rates enabling EB2B improved opportunities to meet its service business goals.