AutoWeek Web Application
Description
Autoweek’s digital marketing company approached us to complete a front end architecture project that included design modifications and implentations, functional upgrades, adverting implementation, content changes, bug fixing and other misc changes of the Autoweek website.
Challenge
Specific challenges included an extremely aggressively deadline that meant we needed to obtain all requirements, bug reports, existing designs and design change requests, site templates and mappings and hit the ground running and complete all work promptly. We were tasked specifically with:
- Remapping existing design to partially completed new design
- Implement new designs impacting over 50 pages
- Revisions to main and sub navigation
- Implementation of additional home and main category landing page elements and functionality
- Changes to article page layout, and elements and functionality
- Site wide bug fixing
- Responsive support bug fixing
- Video support revisions
- Article publishing
- Related stories and Red More functionality
- Static Content rewrites
Solutions
We delivered this solution via a multi phased continuous delivery effort (done in delivery groups) that allowed us to provide well tested deliverable’s much quicker with lower risks, lower costs and higher end product quality. In the end we delivered:
Pixel Perfect Design Page Builds
All pages with required modifications and additions in terms of design, layout and functionality
Responsive Support
All major breakpoints for desktop, laptop, tablet and mobile phone devices.
Ad Network Integrations
Fixed ads and implemented additional ad placements.
Site-wide Bug Fixing
Completed bug fixes for broken functionality.
Site-wide Bug Fixing
Completed bug fixes for broken functionality.
API Implementations
Addressed API issues and resolved
Impact
- 28% increase in new site users
- 61% Reduced bounce rate
- 43% reduction in cost/conversion
