Unified marketing solution for a private airline
Description
Unified solution streamlines operations for 15+ marketing departments
Challenge
The client is a large private airline and air carrier company. They lacked a unified system for centralized marketing department activities. They used a vendor CMS and various management tools for registering and authorizing users. This approach hindered the efficiency of project activity management and was insufficient to keep up with the company’s rapid growth.
Solutions
The SENLA team created a central repository solution with a single point of truth for all 15+ marketing departments. It helped to deliver campaigns on time and support distributed teams and outside partners. The system was built on a micro frontend approach, allowing for the gradual implementation of parts of the solution and easing transition pains for the employees.The core modules were:
- process constructor;
- notification system;
- POSM warehouse;
- task-tracker;
- dynamic reporting;
- integrators;
- creative storage;
- financial planning;
- user management.
Impact
The new system invigorated the entire marketing team. Team leaders could now identify bottlenecks in human resources allocation, budgeting, and project management to meet deadlines and minimize potential risks. Marketing managers and technical specialists received a simple and reliable platform with streamlined operations.
