Carter's

- Ongoing

UAE

ECommerce

E-Commerce Development

Description

Carter’s, a leading brand of children’s clothing in the United States, sought to expand its market
presence in the Gulf Cooperation Council (GCC) region. To achieve this, Carter’s approached Codilar, a
trusted technology solutions provider specializing in e-commerce development.

Challenge

Lack of User-Friendly Experience: The existing website lacked a user-friendly interface and intuitive navigation, making it challenging for customers to browse and shop smoothly. Addressing this challenge requires redesigning the website with a focus on usability and ease of use.
Lack of High Performance: The current website experienced performance issues, especially with a large number of products on display. Overcoming this challenge involved optimizing the website's performance, including page loading speed and handling increased traffic and data volume.
Pimcore Integration: Integrating Pimcore with Magento posed a challenge in ensuring seamless data synchronization and maintaining data accuracy across both platforms. Addressing this challenge required thorough integration planning and robust data management processes.
Product Catalog Management: Managing a vast product catalog with around 12,000 products, and the potential for future expansion, presented a challenge in organizing, updating, and displaying product information accurately and efficiently.

Solutions

Expanded Product Display

The website now showcases a vast range of 12,000 products, with the flexibility to accommodate even more. This allows Carter's to offer a broader selection to their customers, catering to diverse preferences and increasing sales potential.

Seamless Pimcore-Magento Integration

To make it easy for customers to pay and checkout, we integrated Tabby and EMI payment options into the website. We worked to ensure that these payment options were secure, user-friendly, and integrated seamlessly with the checkout process. Additionally, customers can use their store credit to pay for purchases, and administrators can utilize the store credit for cash refunds.

Customer Session-based Recommendations

The integration of Pimcore and Magento has revolutionized the product catalog management and commercialization process. Carter's now benefits from a streamlined and efficient system, ensuring accurate and up-to-date information is displayed on the website at all times, enhancing customer trust and satisfaction.

Enhanced Data Security and Control

With data access based on user or role privileges, Carter's has implemented a robust system that ensures authorized personnel can access specific information, improving data security and control. This safeguards sensitive data while enabling efficient collaboration within the organization.