Candere
Description
Candere’ by Kalyan Jewellers is India’s leading online retailer of gold and diamond jewelry. Transcending the barriers of online commerce, Candere has gained popularity as one of the finest jewelers, offering intricate designs and exclusive collections to make every person adorning it confident and beautiful. Candere approached Codilar to update their existing online platform. They wanted to migrate to Magento 2 commerce, preserving all ongoing features, to make it future-ready and capable of handling the scalability and flexibility required for their business.
Challenge
They approached Codilar with the following objectives:
- Latest eCommerce capabilities: Candere wanted to transform its online store and equip it with the latest eCommerce capabilities available in the industry, like ‘Purchase via video call’ and ‘Augmented Reality enabled shopping’.
- Platform Migration: They wanted to completely migrate their existing platform to Magento 2 to make it powerful enough to handle the scale of their growing business.
- Enhance Customer Experience: The reason why Candere is planning for migration is because they desire excellence in delivering superior online experiences to their customers.
Solutions
Video Call Purchase
With this new feature, customers can now engage in video calls with Candere representatives to discuss their jewelry needs. This not only enables customers to acquire the jewelry they desire but also enhances Candere’s ability to deliver exceptional customer service.
Augmented Reality Integration
By implementing this feature, customers will be able to visualize how jewelry looks on them before making a purchase. This will help them make more informed decisions about their purchases, and, in turn, boost Candere’s sales potential.
Buy Online and Pick In Store (BOPIS)
This feature allows customers to place online orders and opt for in-store pickup at any Candere retail store, offering them a more convenient shopping experience.
Multi-Country Store Views
With this feature, customers will be able to see the products that are available in different locations/countries. This will help customers to find the products they are looking for, while also providing Candere with an opportunity to expand into new markets.
Dynamic Price Calculation, Discount Management, Materials Management
This means that the prices of products will be automatically updated based on factors such as the current market price, material availability, and the type of discount that is being offered. This will help Candere to ensure that they are always offering the best possible prices to their customers.
Impact
These results are a testament of successful implementation of new features and the migration to a new platform, helping Candere to grow its online business and provide a better experience for its customers.
- Mobile Revenue: Up by 85%
- Conversion Rate: Up by 45%
- Time On Site: Up by 91%
