Givr
Description
Misty and Lacie are two LA based entrepreneurs who wanted to work in a meaningful project that spoke to them. That's why they started Givr. An e-commerce to find unique gifts specially tailored for your recipients where all products are from mission driven companies.
Challenge
They asked us to work on their brand identity and product design, where the main goal was to reflect this high quality and caring feel.
Solutions
We focused on 'uniqueness' as a primary value of the company's personality in order to create their visual identity. The highlight on the logo represents that conceptual spark that shines on ‘new things’ and a more metaphorical spark of joy that gift giving and helping others can cause. We use this spark as the main symbol for the visual aesthetic to be based upon.
Impact
We created a brand identity focused on 'uniqueness' as the primary value of the company's personality that communicated the different mission driven categories.
