Food Connect
Description
Food Connect is a non profit organization based in Philadelphia. They provide solutions for food procurement, logistics and delivery to help organizations fight hunger.
Among their services they focus on fixing the food waste problematic by contacting vendors that have food surplus and delivering it to people in need.
Challenge
They were looking to enhance their brand, redesign their institutional page and transition all their logistics process into a set of digital platforms to streamline their work and widen their administrative capacity.
Solutions
We started by reviewing their brand guidelines and interviewing stakeholders to jumpstart the process. For the branding portion of the process, we help them with a whole brand identity task, including color scheme, logo, and icons. Regarding the web development part, we help with the design and the user research so they can understand how people use the site to improve it over time.
Impact
We delivered a high-quality product that took the company to the next level.
