Eidos
Description
Eidos is a machine learning development company that focuses primarily on computer vision models. They basically teach computers to see and understand the world... not a big deal.
Challenge
We worked together with them to shape their brand. The challenge resided in finding the right representation of the computer mind and its way of seeing.
Solutions
We had to define a set of illustrations to be used in a variety of communicational pieces. We played around with the duality of the abstract/tangible world, where one part of the object is solid and another is composed by the mesh, representing the idea of it.
Impact
We created a number of presentations to ensure that the client can pick one that best represented their brand. The special attention to detail ensured the project's success.
