Social Media Advertising Strategy for Holyland Marketplace

Despite having an extensive catalog and a loyal base of returning customers, Holyland Marketplace struggled to effectively reach new audiences through social media ads. The client needed help in targeting the right segments, showcasing their broad product range, and converting that traffic into purchases — all while optimizing for lower acquisition costs.

Thrive developed and executed a performance-based social media advertising strategy that included:

• Broad Audience Targeting: Interest-based campaigns using carousel and video formats to generate high-traffic volumes at low cost.
• Meta Shopping Campaigns: Focused on intent-based customer engagement using product-centric ad formats.
• Niche Audience Targeting: Transitioned to lookalike and retargeting audiences as campaign performance improved.
• Seasonal Budget Scaling: Strategically increased ad budgets during peak religious holidays and seasons for maximum ROI.

The Thrive team continually refined creative and targeting to optimize results and sustain growth.

The results of Thrive’s paid social campaign were significant and measurable:

• +558% Increase in Purchases
• -47% Reduction in Cost Per Acquisition (CPA)
• +280% Boost in Conversion Rate
• +50% Growth in Return on Ad Spend (ROAS)
• +49% Increase in Reach
• +88% Purchases Conversion Value YoY
• -15% Decrease in Cost Per Purchase
• +9% Increase in Purchase ROAS (Sept–Oct YoY)

Through continuous optimization, creative testing, and data-informed strategy, Thrive helped Holyland Marketplace grow its online presence and revenue while lowering costs—cementing a lasting partnership.