SEO Growth Strategy for Sports Performance Coach
Description
Thrive Internet Marketing Agency partnered with a health and fitness business specializing in endurance and performance training to increase its visibility in search engines. Through a targeted and technical SEO campaign, Thrive significantly improved keyword rankings, organic traffic, and overall digital engagement.
Challenge
The client’s main goal was to achieve page-one rankings for high-value keywords and improve search visibility. However, they faced a major challenge: the website's visibility and indexing were severely impacted, possibly by recent updates (like changes in cookie tracking). On Thrive’s side, a key limitation was that the client was not open to publishing new content, requiring the team to maximize results using only existing assets.
Solutions
Thrive developed a robust, data-driven SEO plan that included:
- Technical SEO & Indexation Fixes: Addressed crawlability issues and restored visibility for priority keywords.
- Keyword Mapping & On-Page Optimization: Strategically optimized existing content and blogs based on detailed keyword research.
- Category Page Optimization: Enhanced relevance and topical authority on category-level pages.
- Backlink Strategy: Executed a backlink outreach campaign to boost domain authority and SERP performance.
- Page Speed Optimization: Ongoing efforts to improve loading times and overall user experience.
Impact
The SEO campaign produced exceptional YoY growth (January–September 2023 vs. 2024):
- +374,194% Organic Traffic
- +179,768% New Users
- +86,332% Sessions
- +100% Conversion Rate
- +1,569% Search Impressions
- +1,378% Website Clicks
- +13,600 New Backlinks
- +177 New Referring Domains
- +19% Engagement Rate
Despite content limitations, Thrive’s SEO work helped this performance coaching brand achieve massive improvements in visibility, engagement, and conversions.
