Personalized Styling and Online Shopping Application
Description
Girlsourced is a revolutionary fashion platform that bridges the gap between personal styling and online shopping. Designed to cater to users looking for curated fashion advice, it offers a one-stop solution where users can connect with expert stylists, receive personalized outfit recommendations, and shop from a selection of carefully chosen brands.
The goal was to create an interactive and engaging digital experience that simplifies fashion discovery while ensuring a seamless e-commerce journey. Tart Labs took on the challenge of building a robust and scalable web and mobile platform that facilitates real-time communication between users and stylists, supports a smooth shopping experience, and integrates multiple vendors—all while delivering an intuitive user interface that makes styling effortless.
Challenge
Developing a platform that merges personal styling services with an online marketplace came with its own set of challenges. First, we needed to ensure seamless communication between users and stylists, enabling real-time chat, image sharing, and styling consultations. Additionally, integrating multiple vendors into the shopping experience while maintaining a consistent and user-friendly interface required a well-structured backend.
Another key challenge was creating an efficient booking system that allowed users to schedule styling sessions at their convenience while keeping track of stylist availability. Managing secure payment processing, order tracking, and customer data protection was also a priority. Finally, ensuring the platform performed smoothly across web and mobile applications without delays or crashes was essential for delivering an enjoyable experience.
Solutions
To bring Girlsourced to life, Tart Labs developed a high-performance web and mobile application with a user-friendly design and robust backend architecture. The platform was built using React.js and Next.js for the web, while the mobile app was developed in Flutter, ensuring smooth performance across both iOS and Android. A real-time chat and image-sharing feature was integrated, allowing users to communicate effortlessly with stylists. A stylist booking system was implemented, enabling users to schedule one-on-one consultations based on availability.
The e-commerce functionality was enhanced with secure payment processing via Stripe and Airwallex, ensuring hassle-free transactions. Additionally, the platform featured an intuitive catalog browsing experience, allowing users to shop directly from stylist recommendations. We also incorporated push notifications via OneSignal to keep users engaged with updates on their styling sessions, order status, and promotions.
Impact
Girlsourced successfully redefined the personal styling and shopping experience, offering users a more engaging and interactive way to discover fashion. The real-time chat and consultation features resulted in a 25% increase in stylist bookings, as users found the process more convenient and efficient. The seamless shopping experience and vendor integration helped drive a 30% boost in completed purchases, as users could shop with confidence based on stylist recommendations.
The mobile app’s smooth performance across iOS and Android enabled a wider audience reach, increasing user retention and engagement. Secure payment gateways ensured faster transactions, reducing checkout drop-offs. By combining personal styling with effortless e-commerce, Girlsourced positioned itself as a standout platform in the online fashion industry, providing a unique and customer-centric shopping experience.
