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Building GCOM’s Authority in Outcome-Driven Government Solutions
Description
GCOM partnered with REQ to elevate its position as a leader in outcome-driven government solutions—highlighting their advanced data, identity, and public safety products across national media.
Challenge
Establish GCOM’s authority in a complex space, while launching innovative tools like self-sovereign identity and analytics platforms fighting issues like human trafficking.
Solutions
- Drafted high-impact press releases around milestones, product launches, and partnerships
- Created thought leadership blogs and articles aligned with key verticals (health, public safety, identity)
- Managed SEO-optimized content to boost organic reach
- Promoted flagship programs like FAACT and VAST
- Drove awareness for decentralized identity (DIG) solutions
Impact
- +100% increase in media coverage
- +133% growth in high-value content
- Multiple awards and major media placements
- Successfully promoted VAST: Virginia’s anti-human trafficking analytics system
- Launched GCOM’s decentralized ID platform for government
