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Boosting Digital Presence & Sales for a Global Surf Brand
Description
REQ partnered with iconic surfwear brand Rip Curl to elevate its digital strategy across SEO, paid media, and content. The goal was to grow brand visibility and drive sales—both online and in-store—by creating a seamless blend of performance advertising and authentic storytelling.
Challenge
Despite its global recognition, Rip Curl needed better visibility in digital search, more efficient ad spend across platforms, and a content strategy that reflected its legacy in surfing culture.
Solutions
- Conducted an in-depth competitive audit across all key regions
- Enhanced local SEO for store visibility & promotions
- Optimized blog & video content (YouTube Masterclass series)
- Ran Google Performance Max & Meta Advantage+ campaigns with dynamic retargeting
- Partnered with influencers & athletes to fuel campaign performance
Impact
- 6x ROAS on Google Performance Max
- 3.5x ROAS on Meta via Advantage+ shopping campaigns
- 150+ Google Page 1 rankings & 230+ featured snippets
- Gold Horizon Interactive Award winner
- Display campaigns delivered 2x ROAS
