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Successful ASO for online movie platform
Description
Raters is an app for selecting movies based on reviews from other users.
Challenge
Increase the number of impressions and installs of the application in the App Store in different countries.
Solutions
We've worked through texting ASO for European, Latin American and EN locales, and also used data collected based on competitor analysis and Apple Search Ads. In general, the growth of installs was ensured due to the qualitative selection of keywords.
Impact
We increased impressions by 1,887%, installs by 3,484%, and Monthly Active Users by 19 times - the number of unique users who entered the application during the month.
Portfolio
