Elegro Wallet Success Story
Description
Elegro Wallet app is a personal crypto wallet where users can deposit, buy or order cryptocurrency, and exchange bitcoin, Ethereum, and other cryptocurrencies with a low commission.
Challenge
The client's goal was to bring the application to new markets through ASO. In this case, it was necessary to update localizations and increase the visibility and number of installs in the selected regions.
Solutions
- detailed analysis of market and competitors
- selection of new relevant search terms
- collection of the semantic core
- metadata update
- release support: launching Ad campaigns
We prepared the semantic core, selected new relevant search terms, updated the metadata, and released 8 updated localizations:Chinese (Simplified), English (Canada), French (Canada), English (U.S.), Spanish (Mexico), Arabic, Russian, Ukrainian.
Impact
Оur RadASO Team increased the visibility of Elegro Wallet in selected countries by 74% in organic Impressions and also increased installs. Search terms positions continued their growth for more than a week after the release.
Also, we’ve observed growth of organic impressions in other countries where the English locale is indexed. The largest growth was in Nigeria.
