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Growth boom for a mobile merge game
Description
Mergescapes is an interactive mobile game. With its bright and intuitive gameplay, Mergescapes is designed as a leisure activity. Players can enjoy an exciting adventure full of unexpected twists and interesting design tasks.
Challenge
The goal was to increase app impressions and installs for the selected regions.
Solutions
To achieve our targets, here is what we did:
- To begin, we compiled the competitors of the app.
- We then analyzed the market.
- Based on our analysis, the main countries for promotion were selected.
- Finally, we prepared the semantic core and metadata for these countries in the App Store.
Using our tool, we found new relevant search terms and updated the metadata to cover the maximum amount of search terms.
In total, we released 21 updated localizations.
Impact
After release, we ranked highly for relevant search terms and got to the top. We increased app impressions by 166% (65,699 impressions) and app installs grew by 60% (1919 installs) for the countries with updated localizations.
Portfolio
