Date:
March 05, 2025
Google Messages introduces AI-powered scam detection, identifying fraud in real time to protect users from rising SMS phishing and scam tactics.
Scam texts are getting smarter, but so is Google. In a major update to its Messages app, Google has rolled out an AI-powered feature designed to detect and warn users about potential scam messages before they fall victim. The goal is simple: outsmart scammers using real-time detection and keep users safe from fraudulent schemes.
How the AI Scam Detection Works
This new system doesn’t just filter out spam—it actively analyzes conversations for suspicious behavior. Unlike traditional spam filters that block known scam numbers, Google’s AI can pick up on tricky, real-time tactics used by scammers mid-conversation. If a message looks suspicious, users receive a warning, along with options to block or report the sender.
All of this happens directly on the device, meaning messages aren’t sent to Google’s servers for analysis. Privacy remains intact while the AI does its job.
Alberto Pastor Nieto, Google’s Senior Product Manager for Messages, explained why this feature is crucial:
Traditional spam protections are focused on protecting users before the conversation starts, and are less effective against these latest tactics from scammers that turn dangerous mid-conversation and use social engineering techniques. To better protect users, we invested in new, intelligent AI models capable of detecting suspicious patterns and delivering real-time warnings over the course of a conversation, all while prioritizing user privacy.
Why This Matters Now?
Text message scams, also known as ‘smishing’ (SMS phishing), are on the rise. In the U.S. alone, over 19 billion spam texts were sent via messaging apps in December 2023, averaging nearly 19 per person. These scams often impersonate banks, government agencies, or delivery services, tricking users into sharing sensitive information. Google’s AI-driven approach aims to curb these evolving threats by catching scams in action.
Who Gets It First?
The scam detection feature is currently rolling out in the U.S., U.K., and a few other regions, with plans for a wider launch soon. It works in English for now, but Google has bigger plans. The company plans to expand language support a lot. By default, it only scans texts from unknown numbers, keeping personal conversations untouched. If users prefer, they can switch it off in Google Messages’ settings under Spam Protection.
More Than Just Scam Detection
Alongside this security update, Google has introduced live location sharing within its Find My Device network to let users share their real-time location (a useful feature for meetups or emergencies). Users remain in control, with reminders ensuring they don’t forget who has access to their location.
Google’s latest updates signal a stronger focus on both security and usability. With scams becoming increasingly sophisticated, AI-driven protection could be the key to staying ahead of fraudsters.
