Red Bull Gran Turismo 7
Description
Frame Sixty, a premier custom mobile app development company, partnered with Red Bull and Walmart to launch an innovative promotional campaign aimed at boosting sales of Red Bull products while enhancing the gaming experience for players of the popular racing game Gran Turismo 7. The initiative sought to create a seamless connection between offline purchases and online gameplay, ultimately providing players with exclusive in-game rewards.
Challenge
The primary challenge of the campaign was to integrate the offline purchase process of Red Bull products at Walmart with the digital gaming experience of Gran Turismo 7. Ensuring a smooth and engaging user experience required careful planning and execution to effectively link product purchases with the rewards system within the game.
Solutions
Frame Sixty developed a multifaceted strategy that connected physical and digital experiences. Customers who purchased a specified Red Bull product could upload their purchase receipt to a designated website, thereby verifying their eligibility for exclusive in-game rewards, such as a Red Bull Racing car livery. This integration of offline and online elements ensured a streamlined redemption process and heightened user engagement.
Impact
The collaboration resulted in impressive outcomes, including a significant boost in Red Bull sales at Walmart, heightened player engagement with Gran Turismo 7, and active user participation in the promotion. The campaign's social sharing aspect further amplified its reach, generating buzz and user-generated content that enhanced the promotional visibility. Overall, the project exemplified Frame Sixty's ability to fuse technology with creative marketing, achieving remarkable results while providing a memorable experience for both consumers and gamers.
