MontiPlanet: Online Platform for Purchasing Montessori Products
Description
The customer, a leading Dutch company in children's entertainment, focuses on the play-to-learn concept and collaborates with various educational toy brands. They sell these products through their Dutch website, Toverkast.nl.
Their ambitious goal is to become a global leader in the educational toy industry, with their next strategic move being an entry into the US market.
Challenge
The customer identified a high search volume for Montessori products in the US, a niche overlooked by major retailers like Amazon. This presents a unique opportunity to establish a strong market presence.
To capitalize on this, the customer decided to launch a specialized e-commerce platform offering a comprehensive range of Montessori products. They enlisted Cyfrania to build this platform.
Key requirements for the e-commerce platform include:
- Prioritizing SEO to ensure strong Google search rankings.
- Achieving high scores in Google performance metrics, which influence search rankings.
- Favoring cost-effective solutions to stay within budget.
Solutions
For this project, choosing the right development technologies was crucial.
We opted for:
- Next.js for building SEO-optimized websites, achieving excellent SEO metrics.
- Tailwind UI for pre-made components, speeding up interface development and staying within budget.
- WooCommerce for managing the product database, saving the customer development costs.
Impact
The customer praised the project outcomes, which include:
- Building a large-scale website in just 12 weeks.
- Achieving performance scores of 80-90% on most pages, surpassing competitors.
- High Google search rankings and indexing for many pages within four weeks of launch.
- Attracting visitors through Google searches.
