Enjuku Racing BigCommerce Website Redesign & Digital Marketing
Description
Enjuku Racing is a leading retailer of performance racing parts, especially known for their expertise in Nissan aftermarket components. Looking to grow their online presence, they partnered with us for SEO services. Impressed by the results, they later engaged us for a full website redesign and development project using BigCommerce to enhance performance, speed, design, and mobile usability.
Challenge
Enjuku’s original BigCommerce theme had performance limitations, especially on mobile—where 80% of their traffic originates. The site was not ADA compliant, had slow page speeds, and lacked an app-like experience their users desired. They needed an upgraded, user-friendly ecommerce experience that aligned with their high-performance brand image, while also boosting organic traffic and revenue.
Solutions
We tackled the project in stages, beginning with SEO content optimization and speed improvements. Once they engaged us for a full redesign, we redeveloped the site using BigCommerce’s flexible architecture to mirror their app's sleek experience and improve mobile responsiveness.
Key Features Implemented:
- ADA-compliant design and development
- Optimized mobile experience
- Custom widgets for banners, testimonials, and product highlights
- Custom “Contact to Buy” feature and dynamic mega menu
- Enhanced product/category layouts using JavaScript and Handlebars
- App integrations (Affirm, PriceWaiter, Smile.io, Klaviyo)
- Lazy loading for images and improved Cumulative Layout Shift (CLS) scores
- Rich schema markup for better search visibility
Our goal was a fast, conversion-optimized ecommerce experience that Enjuku could maintain and scale with ease.
Impact
Traffic & Revenue Growth:
- 31% increase in sessions: from 3.37M to 4.42M
- 27% increase in revenue: from $10M to $12.7M
- Google Ads ROI: $5.31M revenue from $190.8K spend (2,687% ROI)
Organic Performance (within 2 months of relaunch):
- 33% increase in monthly organic revenue (from $98K to $130K)
- 38% increase in organic transactions
- 21% increase in organic traffic
The new website not only enhanced user experience but significantly contributed to Enjuku’s bottom line, proving the value of strategic design, SEO, and technical execution.
