Tapcart – World-class mobile e-commerce app
Description
Cheesecake Labs has been responsible for app development for more than two years, ringing Tapcart's Shopify app to Android with more than a 1 million user reach and leveraging Google's tech for amplified conversion rates.
Challenge
After launching over 300 iOS apps in a year, Tapcart entered high-growth mode, ready to expand to Android. Cheesecake Labs prioritized core features and began building an Android version to match the high expectations of its iOS counterpart.
Solutions
When developing Tapcart’s Android app, Cheesecake Labs collaborated closely with their in-house iOS team to ensure seamless integration and efficient workflows. The team adapted the app to Android design principles, built a modular architecture following Google’s latest guidelines, and incorporated innovative features like Google Play Instant for improved user acquisition and conversions. A white-label structure enabled scalable customization for multiple brands, while Google Pay integration simplified mobile checkout, boosting conversion rates.
Impact
Over two years of collaboration with Tapcart, Cheesecake Labs launched 1,000+ Android apps, including the Fashion Nova Android app, which now boasts over 1 million users.
