FINN — Top U.S. "car subscription" platform
Description
FINN, a German-based car company, is rethinking car ownership with a revolutionary idea. What if your car lease was a short-term subscription bundle instead of a years-long commitment? FINN offers unique, all-inclusive car subscriptions to drivers. Your car is delivered right to your door, with insurance and regular maintenance included in your subscription. Plus, with more flexibility than traditional leases, you can get behind the wheel of a new car every six to twelve months.
Challenge
FINN's innovative offering was hindered by outdated processes like spreadsheets and emails. While sufficient for their initial U.S. launch with ten cars, it became clear that scaling required more organization, structure, and automation.
Solutions
FINN partnered with Cheesecake Labs to streamline their engineering processes, eliminate spreadsheets, and enhance collaboration through a nearshore development model. Cheesecake Labs transformed FINN’s backend, creating customer care tools and key features for the customer portal, enabling seamless order management and account updates.
Impact
With help from Cheesecake Labs, FINN expanded its unique car subscription model into 12 states and rapidly grew its US subscriber base. Over 1,200 individuals in the US are currently subscribed to FINN's service. The internal tools built by Cheesecake Labs have seen significant usage, with +6,000 page views per month.
