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Hydroworx Increased Conversions with WebFX

- Ongoing
United States
Health Care, Wellness & Medical
Social Media Marketing Search Engine Optimization Pay Per Click
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Description

WebFX partnered with HydroWorx, a company specializing in aquatic therapy pools, to enhance their digital marketing efforts. The primary focus was on boosting their SEO performance, driving more qualified traffic, and increasing conversions through a custom SEO strategy and web design optimization.

Challenge

HydroWorx faced the challenge of improving their online visibility and generating more qualified leads to continue growing their business. Although they had already integrated SEO into their marketing strategy, they were not seeing the desired results in terms of traffic and conversions. Their existing website and SEO strategy needed optimization to increase performance and capture more leads effectively.

Key challenges included:

  • Increasing organic search visibility for relevant keywords.
  • Generating higher conversions and contact form submissions.
  • Improving the user experience (UX) on the website to make it more conversion-focused.

Solutions

WebFX provided HydroWorx with a tailored strategy that combined SEO optimization, web design enhancements, and a focus on conversion rate optimization. The WebFX team:

  • Developed a custom SEO strategy that included keyword integration, content creation, and competitor analysis.
  • Improved the crawlability and indexability of the website, making it more search engine-friendly.
  • Optimized existing website content to rank higher in search results.
  • Implemented a user-centric web design with best practices in UX to enhance the overall experience and create more opportunities for conversions.

Impact

The results of the strategy were outstanding. With WebFX's efforts, HydroWorx saw a 236% increase in organic sessions and a 131% increase in organic contact form submissions. These improvements translated to more qualified leads and a direct impact on their bottom line, helping them to continue expanding their business and serving high-profile clients like NASA and the San Francisco 49ers.

The collaboration empowered HydroWorx to gain a stronger online presence and a more efficient marketing approach, driving better results across their digital marketing campaigns.

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