Google Brings GenAI To Google Ads

Improved Transparency In Performance Reports

Google is adding asset-level conversion metrics to Performance Max to provide in-depth insights on each product.

Creative Assets Get An AI Boost

Advertisers can now generate AI image assets and…

1. Add, remove, and replace objects in them with simple text prompts.

2. Expand backgrounds or remove them completely.

3. Optimize images to suitable sizes for different placement formats.

Expanding Capabilities To New Media Formats

Assets can now be AI-generated for App and Display campaigns.

Assets built on the Typeface platform can be integrated with Google Ads and Performance Max.

Third-party verification to ensure brand suitability on YouTube and Display inventory in Performance Max.

There’s much more waiting for advertisers

To know all the new AI features on Google Ads, Swipe Up!