Digital Strategy for Access Medical Labs
Description
Access Medical Labs (AML) is a specialized lab testing provider that works primarily with physicians in private practices who do not accept insurance. Despite offering advanced testing solutions, AML struggled to grow its digital footprint due to inconsistent branding, unclear messaging, and a lack of engagement from their target audience. They partnered with Volume Nine to redefine their digital strategy—and the results were transformative.
Challenge
AML faced several key challenges:
- Unclear product messaging and positioning
- Inconsistent branding and lack of online authority
- Poor engagement from their core audience (non-insurance-based private practice physicians)
- Underperforming web traffic, low conversions, and stagnant blog engagement
They needed a well-structured digital marketing plan to build authority, communicate value, and convert their audience—something they lacked until Volume Nine stepped in.
Solutions
Volume Nine implemented a multi-pronged digital marketing strategy tailored to Access Medical Labs’ unique market position. Key tactics included:
1. SEO Optimization
- Restructured key lab test pages for clarity and keyword relevance
- Added user-centric content to answer common physician questions and improve call-to-action conversion
- Enhanced on-page SEO for search visibility
2. Targeted Content Marketing
- Created high-value blog content focused on industry updates, specific test explanations, and physician concerns
- Established AML as a go-to educational resource for its niche medical audience
3. Social Media Strategy
- Overhauled AML’s social presence with educational, engaging content
- Designed visuals and messaging that balanced professionalism with accessibility
- Targeted platforms most relevant to medical providers for maximum reach and brand trust
Together, these solutions formed a cohesive digital ecosystem that addressed every touchpoint in the buyer’s journey.
Impact
- 828% year-over-year growth in website traffic
- 118% YoY increase in conversions
- 2,073% YoY increase in blog sessions
- 2,696% YoY surge in social media traffic
Access Medical Labs experienced explosive growth in visibility and conversions. Their test pages ranked higher, their blogs became a resource hub for physicians, and their social channels drove qualified traffic with an authoritative, trustworthy voice.
With a unified brand message and a targeted content strategy, AML turned a once-underperforming digital presence into a powerful, high-converting channel.