Sanders Lobster Company | eCommerce Website
Description
Sanders Lobster Company wanted a new website that would help them broaden their customer base. Locals already know and trust the Sanders Family brand—both the Lobster Company, established in 1952, and the local fish market, a staple in Portsmouth since the mid-1980s. Sanders Lobster Company wanted the new site to communicate quality and reliability to a wider audience and convert those new leads intoe-commercecustomers.
Challenge
Live lobsters are a tricky product to ship. Sanders needed an e-commerce store that could ensure the freshness of their products.
Solutions
Vital developed a user interface that made the website extremely simple and intuitive to navigate. The store gives customers the ability to select live or cooked lobsters for overnight shipment, plus an “up sell” option to add steamer clams or mussels to their order at checkout.
The site had to be easily found by those searching the web for New England seafood. This required a solid SEO strategy and a website built with a well-optimized foundation and poised for growth with a blog. With the integrated WordPress blog, Sanders can share updates and stories from the lobster pound.
Impact
With Sanders new, custom OpenCart Ecommerce store, it’s a cinch for land-locked lobster-lovers and far-flung New Englanders to get a batch of bugs overnighted to their doorsteps. It’s easy, fast and wicked fresh.
