SEO Strategy for Amerinote Xchange
Description
Amerinote Xchange is a boutique investment firm specializing in purchasing private mortgage notes and business debt secured by real estate. Despite working with over 10 SEO agencies since 2008, the company was consistently disappointed by high costs and lackluster performance. They partnered with Victorious for a true custom SEO experience—and finally got the results they’d been chasing for over a decade.
Challenge
Amerinote Xchange faced an uphill battle:
- More than 10 failed partnerships with SEO agencies
- Poor reporting, constant account manager turnover
- Low keyword visibility (fewer than 300 keywords)
- Blog content with questionable quality and even backlinks to competitors
- Stagnant traffic and minimal call conversions
CEO Abby Shemesh sought an agency that could deliver a tailored, data-driven SEO strategy with real ROI—and found it in Victorious.
Solutions
Victorious implemented a holistic SEO strategy beginning with a detailed 200+ point SEO audit, identifying all key opportunities for site and content improvements. From there, the team delivered:
- In-depth keyword research focused on niche acquisition terms
- High-quality SEO content writing to replace poor legacy blog content
- A robust backlink acquisition strategy to build domain authority
- Clean, competitor-free content with focused internal and external linking
- Transparent reporting and strategic collaboration
The approach was crafted specifically to fit Amerinote’s business model, competitive landscape, and target audience—no cookie-cutter tactics here.
Impact
- 1,587 new ranking keywords
- 85% increase in organic traffic
- 131% increase in calls from organic search
- 42% increase in overall goal completions
The results speak for themselves. In just 9 months, Amerinote Xchange grew from under 300 keyword rankings to nearly 2,000. Organic traffic skyrocketed, leading to significantly more calls and goal completions. The firm now reaches their ideal audience with authority and relevance.