Custom Software Development - AVIS India
Description
AVIS India, established in 1999 as a joint venture between AVIS Budget Group and EIH - The Oberoi Group, has evolved into one of the country's premier car rental and vehicle leasing providers. Initially serving guests of Oberoi hotels with a modest fleet across ten cities, the company has expanded its services to cater to a diverse clientele nationwide.
Challenge
As the car rental market in India became more organized, AVIS India faced the challenge of distinguishing itself in a competitive landscape. The company needed to address increasing demand for luxury car rentals, adapt to technological advancements, and meet the evolving expectations of a discerning customer base.
Solutions
To tackle these challenges, AVIS India implemented several strategic initiatives:
Expansion of Luxury Fleet: Recognizing the growing demand for premium vehicles, AVIS India expanded its fleet to include models such as BMW 5 & 7 Series, Audi 8, and Mercedes S & E Class, catering to customers seeking high-end transportation options.
Technological Advancements: The company invested in technology-driven processes, including the development of a web-based car rental contract management system. This system streamlined operations, reduced reliance on expensive hardware, and enhanced customer service through features like digital signatures and real-time data synchronization.
Diversification of Services: Beyond traditional car rentals, AVIS India expanded into corporate leasing and self-drive options, broadening its service offerings to meet varied customer needs.
Impact
These strategic measures yielded significant positive outcomes for AVIS India:
Revenue Growth: The expansion into luxury rentals and diversified services contributed to a consistent annual growth rate of over 30%, enabling the company to double its revenue every three years.
Enhanced Customer Experience: Technological innovations led to improved operational efficiency and customer satisfaction, reinforcing AVIS India's reputation for quality and reliability.
Market Leadership: By proactively adapting to market trends and customer preferences, AVIS India solidified its position as a leader in the Indian car rental industry, celebrating 25 years of transformative service in ground mobility.
