Creating a Brand 4.5 Billion Years in the Making
Description
Formerly known as the Geothermal Resources Council, Geothermal Rising needed a full-scale transformation to align its brand and digital presence with the powerful energy source it advocates for—geothermal. As a relatively unknown player in the renewable energy conversation, the organization faced the dual challenge of educating the public and empowering its members with a stronger identity and platform. Through strategy, branding, design, and development, Taoti helped Geothermal Rising rise—both in visibility and influence.
Challenge
Geothermal Rising needed to revitalize its brand, increase public awareness about geothermal energy, and modernize its outdated website. The organization also lacked consistent messaging, cohesive visuals, and a compelling digital presence to attract members, policymakers, and the general public.
Solutions
Comprehensive Rebrand
- Conducted surveys, interviews, and workshops to understand audience perceptions and strategic opportunities
- Renamed the organization to Geothermal Rising, signaling momentum and the core concept of energy rising from the Earth
- Developed a new tagline: "Powering Our Renewable Future"
- Designed a powerful, modern brand system including a cross-section Earth icon and bold, natural visuals
Immersive Web Experience
- Website redesigned as an educational and immersive journey, simulating a descent into Earth as users scroll
- Replaced industrial imagery with awe-inspiring natural photography
- Improved member access, resource sharing, and public storytelling
Enhanced Social Media Strategy - Created visually branded social content and message templates
- Launched “always on” messaging and “always fresh” quarterly campaigns
- Reinvigorated platforms like LinkedIn, Facebook, Instagram, and X with stunning results
Public Launch & Advocacy
- Delivered launch assets: video, swag, press materials, and event collateral
- Supported Capitol Hill Day and in-person advocacy with branded physical spaces
- Converted in-house space into a recording booth to produce narration for annual conference videos
Impact
Website Traffic: Substantial increase in traffic and engagement from both members and new visitors
Social Growth (YoY 2024):
- Instagram: 75% increase in impressions, 82% more engagements
- Facebook: 31% increase in impressions, 166% rise in engagement
- LinkedIn: +3,650 new followers, 420K+ impressions, 51K+ engagements
1. Award-Winning Rebrand: Gold MarCom Award recipient
2. Industry Influence: Elevated Geothermal Rising’s position as a thought leader in renewable energy
