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A&A Thermal Spray Marketing
Description
A&A Coatings, a 70-year veteran in thermal spray technology, partnered with SmartSites to bring their brand and online presence into the modern era.
Challenge
Despite being an industry leader, A&A’s brand and website hadn’t evolved in decades. They needed a modern identity and stronger digital presence to better reach clients in aerospace, marine, petrochemical, and beyond.
Solutions
- Created a new logo and refreshed brand name that balanced legacy with modernization
- Designed a modern, conversion-friendly website focused on educating users and driving quote requests
- Expanded SEO footprint with new service, industry, and material-specific content pages to increase visibility
Impact
- A revitalized brand presence that reflects their authority in the industry
- Improved organic search visibility through targeted content expansion
- Increased quote requests thanks to a streamlined, user-first website design
