Used Engines
Description
Used Engines aimed to become the largest used auto parts eCommerce store, overcoming digitalization resistance in the auto parts industry. The project involved reengineering the website for enhanced user experience and sales.
Challenge
The existing website was ineffective for the vision of dominating the digital C2C auto parts market. The challenge was making the buying journey easier and more trustworthy.
Solutions
The team worked on website rebranding and adding customer-focused features, including a live chat and improved customer support, alongside a complete redesign for a conversion-first experience.
Impact
These efforts led to a 60% rise in monthly traffic and a fivefold increase in sales volume within six months, paving the way for a full-fledged eCommerce store launch.
