
The demand for AI-driven solutions is increasing exponentially, forcing creators to develop new and improved models that offer even more computing power.
However, the cost of these rapid advancements is beginning to take its toll on various aspects of our society. Perhaps the biggest AI energy impact is seen in the energy sector, where the insatiable power demands of AI models threaten to drive carbon emissions through the roof.
Some of the companies involved in AI development, like Nvidia, are trying to address the issue, but these efforts are few and far between. It remains to be seen how successful we will be in combating the effects of this new threat to our habitat.
Data Centers and Their Carbon Footprint
Data centers, the workhorses of the AI revolution, are some of the biggest energy consumers on the planet. They burn massive amounts of electricity not only to power energy-hungry servers, but also to run elaborate cooling systems needed to handle the heat generated by them.
As this vicious cycle continues to spiral up, the electricity consumption goes through the roof. According to the International Energy Agency (IEA), data warehouses were responsible for a whopping 1% of all electricity consumed on the planet in 2020.
Even though IT giants like Google, Microsoft, and Amazon have promised to reach carbon neutrality, the situation keeps getting worse. With the new administration in the White House critical of all green initiatives, those promises seem rather empty.
Renewable energy solutions, improved server efficiency, and the use of advanced cooling technologies all represent steps in the right direction, but those solutions are expensive, and without pressure from the public and governments, it remains to be seen what incentives global corporations have to implement them.
The Energy Costs of AI Training and Deployment
For years, Bitcoin mining was considered one of the most prominent global climate change contributors due to its massive power usage. However, despite the fact that the time to mine one Bitcoin kept increasing, AI training and deployment became the number one energy consumer in the tech world without anyone noticing.
Training AI involves exposing it to terabytes of data, forcing it to create new pathways and solutions. The process requires high-performance GPUs and CPUs, running at high speed almost nonstop.
To make matters even worse, training doesn’t stop once the AI model is deployed for commercial use. It keeps on running in the background as developers are always trying to improve it and make it more efficient. This adds a whole new set of powerful computers and other devices, vastly increasing the scope of the operation.
This heavy use of computational power burns a lot of energy and drives both prices and carbon emissions sky-high. And with millions of users interacting with AI models daily and growing, the demand will continue to spike and further complicate the already alarming climate situation.
Mitigating AI’s Energy Impact
As the pressure to address climate rises, so does the need to create ways to mitigate AI’s energy impact. At the moment, the focus of AI chip makers is on building hardware and chips with reduced AI energy consumption, along with the measures we mentioned earlier in the text.
But that is not the only possibility. Some developers are already trying to create AI models that will be less energy-intensive while retaining their computational power. Although this task seems contradictory, previous experiences in software development have taught us that it is possible. Model pruning, quantization, and knowledge distillation are just some of the techniques that can be implemented to successfully reduce AI’s carbon footprint.
Conclusion
By now, it is clear to everyone that AI is here to stay. The demand for it is increasing almost daily, with new implementation possibilities in almost all aspects of our lives. Therefore, it is imperative that the AI experts find a way to reduce their carbon footprint and create a sustainable model that will prevent the climate disaster looming over the planet.

By Steven Gallagher
tech and sustainability writer, Webopedia