Date: November 08, 2024
Soon after launching its famous Holiday Menu, Starbucks had to face a problem that came at the most unexpected time!
Today has not been as great as it was supposed to be for Starbucks. The global coffee giant had planned to launch its holiday menu on November 7, 2024, which it did. Soon after, it faced another challenge to take care of.
Multiple users around the world complained about the downtime of the app that started at somewhere around 8 AM ET. Imagine, the time falls between the middle of the morning coffee rush when Starbucks receives most of its orders.
More than 2 thousand users reported Starbucks downtime on Downdetector.com, a platform that keeps track of downtimes for websites and apps around the world.
Omg mobile order for Starbucks is down & I’m bout to cry.
— Kueen (@kadensangel_) November 7, 2024
The Starbucks app being down the day you drop the holiday menu is criminal lol
— Mrs. Gould (@elliott_harmony) November 7, 2024
I literally got on Twitter just to confirm the Starbucks app was down
— ShadonaTheHEADACHE (@_HiSadityKitty) November 8, 2024
Hey @Starbucks a working app would be nice, you can be expensive or you can be inconvenient but you can’t be both
— jedge (@jedge00220911) November 8, 2024
More such complaints have flooded the social media platforms like Thread, X, and even LinkedIn. Starbucks has yet to release details on the financial impact of the downtime, but with the disruption falling during a critical order window, it’s likely the company will feel the effects.
By Arpit Dubey
Arpit is a dreamer, wanderer, and tech nerd who loves to jot down tech musings and updates. Armed with a Bachelor's in Business Administration and a knack for crafting compelling narratives and a sharp specialization in everything from Predictive Analytics to FinTech—and let’s not forget SaaS, healthcare, and more. Arpit crafts content that’s as strategic as it is compelling. With a Logician mind, he is always chasing sunrises and tech advancements while secretly preparing for the robot uprising.
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