Lotus's

Description
Lotus’s (formerly Tesco Lotus) is a physical retail chain of hypermarkets, department stores, and express shopping centers in Thailand operated by the Charoen Pokphand Group. The large offline retailer underwent a digital transformation exercise to begin offering their offline catalog through online channels in 2013.
Challenge
- Lotus’s online operations encompass two very different product portfolios- one for FMCG products and another for electronics retail. As verticals, both entail a very different approach and meet different consumer needs.
- In 2021, Lotus’s worked with Navsoft to solve key delivery and order fulfillment issues for their electronics vertical. Long lead times between order placement and delivery were leading to inventory consolidation issues and several unhappy customers.
- Same delivery time slots for all product types. No flexibility in delivery timings.
- No installation slots available post delivery of products.
Solutions
Distributed inventory management that’s in line with market needs
- Electronics purchase patterns do not follow the same trend as FMCG products. A small-value electronic item might be an impulse purchase, but larger appliances are considered choices made based on several factors.
- Navsoft helped understand this nuance, and translate that into a seamlessly distributed inventory storage system.
- While the backend operations were distributed across hubs, dark stores, and warehouses in Thailand, the individual consumer could continue to experience brand Lotus’s as a single virtual entity.
Consumer experience at the forefront of every solution
- We built a system that allowed end consumers to choose their time of delivery and installation to ensure that orders could be fulfilled faster.
- With the choice of installation being given to them, consumers could begin to enjoy their purchases faster as well, learning to better brand perception.
- During regular sale periods and festive spikes alike, inventory from across the country could be integrated into a single dashboard, enabling order fulfillment within promised timelines and meeting their delivery SLA.
- Daily scheduler was added to accelerate new risk processing and making those live instantly on the portal.
Impact
Inventory management is a large and complex challenge, and that warrants a highly customized solution particular for enterprises like Lotus’s that also need to manage a seamless offline buying experience at all times. Navsoft’s consulting-based approach ensured that we identified the right challenge to be solved. We then implemented a flagship logistics management system to help them be as loved a brand online as they are offline in Thailand.