Everbloo: Reinvigorating Technology Website
Description
CLIENT: Everbloo, France
PROJECT: Everbloo is a perfect example of old technology reinvented. Getting to know the client and his goals is our first step to finding the essence of our client’s product. Once we determine that setting the tone for success is an easy task. Dissecting the brand values and laying them out makes it easy to see the right path to developing a successful website.
OBJECTIVE: Reinvigorating Technology with Purpose-Driven Design
Challenge
The primary challenge with Everbloo was to reinvent and revitalize an older technology, transforming its digital presence to align with modern expectations and the client’s business objectives. Understanding the client's vision and translating the core essence of Everbloo's legacy product into a contemporary and successful web platform was paramount. The process needed to unravel the brand’s values and reimagine them in a way that would resonate in today's market, ensuring the website not only attracted users but also effectively communicated the rejuvenated brand.
Solutions
Our approach began with an in-depth discovery phase, immersing ourselves in Everbloo's world to grasp the client's goals and the product's unique value. By intimately understanding the brand's history and aspirations, we crafted a website that set the right tone for success. We meticulously mapped out Everbloo’s brand values and reflected them through every design element on the site, from user interface to content strategy.
Impact
The website was developed to showcase the technology's reinvention, with a fresh, user-centric experience that clearly articulated Everbloo’s transformed identity and echoed its commitment to innovation. This strategic overhaul resulted in a digital platform that not only paid homage to the brand’s roots but also propelled it forward in a competitive tech landscape.