Air Asia
Description
AirAsia, aiming for easier travel, launched a user-friendly app with rich features to streamline booking, boost engagement, and make trip planning a breeze.
Challenge
To handle peak booking times and offer a seamless experience, the app needed scalable architecture, AI support, and cross-platform compatibility. It also included virtual assistance and travel guidance for a comprehensive booking and travel journey.
Solutions
Deep research ensured new features in the app seamlessly integrated with existing systems. A modular approach with features like virtual assistants and travel guidance made the app intuitive and user-friendly.
Impact
Streamlined booking and a helpful virtual assistant boosted user experience, leading to a 24% rise in bookings and over 50 million happy flyers.
