How trundl leveraged user-powered messaging for growth

As a recently launched app, trundl reached out to Kurve with the goal of refining their messaging and running a paid experiment to validate it.

trundl aims to inspire people to live a positive and active lifestyle by walking more. Every step tracked with trundl raises funds for charity and helps the planet by saving on CO2 emissions.

Review Analysis
We started by analysing user reviews from the App Store and Play Store to understand more about customers’ pain points, experiences, and expectations.

Due to trundl’s brief uptime, there were only a limited number of published reviews available; therefore, we decided to combine this first analysis with information previously collected by the client, including beta testing surveys, initial focus groups, and motivation stats from current users.

User Interviews

Moving on to the second step of our messaging strategy, we scheduled a series of 30-minute one-on-one interviews with six of the most active and engaged trundl users. The goal was to further explore their emotions and motivations when using the app.

The test contributed to an uplift of over 11% in impressions and more than a 300% increase in downloads.