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Boosting E-Commerce Growth for Foard’s Parts & Equipment
Description
Foard’s Parts and Equipment has been around since 1968—but it wasn’t until the founder’s grandson took the reins in 2016 that the business expanded into a national e-commerce player. Competing with bigger brands online, they turned to Intero Digital to sharpen their SEO and SEM strategy.
Challenge
Break through the noise in a competitive market and grow traffic and revenue—especially during off-seasons.
Solutions
Intero Digital crafted a search-focused digital strategy:
- Prioritized high-intent keywords
- Resolved technical SEO issues
- Regular check-ins to align on seasonal category priorities
Impact
- 512 first-page rankings in just one month—Foard’s best yet
- 30% boost in returning users YoY
- 22% increase in new users
- 13% rise in total revenue
- Thousands of keywords moved closer to page one
Client Takeaway
This long-term partnership has turned SEO into a reliable revenue engine—even in slow seasons. Foard’s now has the visibility to compete and the confidence to keep scaling.
