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SEO Promotion of a Permanent Makeup Studio
Description
The SEO project for the permanent makeup studio in Bucharest focused on creating a tailored SEO strategy that adapted the successful elements from a previous collaboration with the client's studio in Kyiv, while adjusting for the unique competitive and client landscape in Bucharest.
Challenge
- Client Challenges: The main challenge was breaking into a new market (Bucharest) where the competitive environment was less developed in terms of SEO, and many competitors relied heavily on basic or outdated SEO techniques.
- Agency Challenges: Adapting content and strategies to fit the Romanian market without existing local language skills, requiring careful planning in content translation and cultural adaptation.
Solutions
- Adapted and optimized the website's content structure to cater specifically to Romanian search habits and keywords, focusing on comprehensive commercial queries within the beauty niche.
- Developed a robust link-building strategy that included registration on business directories and cartographic services popular in Romania, and strategic placement of guest expert articles.
- Leveraged Google My Business to enhance local search visibility and client engagement.
Impact
- Within 10 months, significant increases in targeted traffic (up to 200 visitors per day) were achieved, with all tracked keywords reaching the top 10 in search results.
- The SEO-driven traffic effectively reduced the cost per lead by approximately 20%, complementing the client's use of paid advertising to maximize customer acquisition.
Portfolio
