Protective Masks Direct LTD.
Description
Magento Seo Case Study: Icecube Digital's Comprehensive Strategy For Increasing Keyword Rankings, Traffic, And Sales
Protective Mask Direct Ltd. is a UK-based company that specializes in supplying high-quality protective masks, hearing protection, protection kit, and many more products. Their easy-to-use website and excellent customer service ensure that you get the masks you need quickly and efficiently.
Visit: https://www.protectivemasksdirect.co.uk/
Challenge
Protective Masks Direct approached us after observing a decline in their organic website traffic and revenue. They aimed to improve their online revenue streams by targeting their core business keywords, specifically ‘FFP3 Mask’ and ‘Dust Mask’, which are highly competitive in nature. The ultimate objectives of the client were to enhance their organic traffic, enhance keyword rankings, and ultimately drive sales.
Solutions
Conducted keyword, competitor, and trend analysis for effective SEO. Resolved technical issues through a comprehensive audit and utilized internal linking strategies. Created fresh, informative content, particularly for brand-focused pages, enhancing engagement and loyalty. Successfully addressed a spam backlink attack, removing low-quality backlinks and building industry-relevant ones, positively impacting Google ranking. Implemented page speed optimization measures, reducing bounce rates and improving conversions. Swiftly transitioned to a faster web server and bolstered security with patches and disabling right-click option.
Impact
- 24.05% Improvement in Organic Sessions
- 22.41% Improvements in New Users
- 30.25% Improvements in Organic Transactions
- 21.00% Improvement in Organic Clicks
- 23.00% Improvement in Organic Impressions
- 43.72% Improvements in Organic Sales
- 1.7K+ Organic Keywords Achieved