Olli Salumeria
Description
Olli offers authentic, slow-cured Italian-style salami made with high-quality ingredients and traditional recipes for the perfect savory snack.
Challenge
Olli Salumeria, a fourth-generation, premium Italian salami brand known for authentic flavors and quality, had been around for more than 10 years, and was well respected within the category; but, consumer awareness, and thus purchase preference amongst Americans was low.
The brand was gaining distribution among retail customers nationally, but needed a north-star brand strategy and unified voice to drive the business forward.
Solutions
E29 developed the Olli brand, including:
- The brand architecture with strategic pillars containing the brand promise, taglines, benefits language, and calls to action
- Imagery and designs including logo, brand color, fonts, and icons usage
- A photography style guide for both products and lifestyle moments
- An integrated marketing plan was also developed and executed in order to strategically serve the campaign up through a mix of targeted media vehicles that would reach consumers along their entire path to purchase.
Impact
Olli brings joy to snacking with delicious, high-quality Italian-style cured meats. Its commitment to tradition and taste makes every bite special.
