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Mobile app for beverage and snacks saler
Description
The development of a mobile app for a large chain of 189 keg beer stores. It started as a simple renewal of the loyalty programme. But in the end, the client got a proper communication channel that allowed them to gather information about their customers, increase the average cheque amount and become more customer focused.
Challenge
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Solutions
What was the client's need?
- Simplify the process of special offers use
- Continuous monitoring of purchases and accruals/withdrawals for all stores and customers profiles
- Make an extension of the loyalty program less expensive
That's why we've decided to:
- Replace existing plastic cards with a multifunctional digital tool
- Create a personalised, user-friendly and gamified application
Impact
No to plastics, fat wallets and missed discounts.
Yes to a handy application and a discount card always at hand, as well as the possibility to track that free 15th litre.
And certainly, to save time on driving between the shops looking for one's favourite beer. One can also monitor the stock online regardless whether one's at home or visiting.
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