Icueity

Icueity was born out of the idea that most of us have blind spots. Founder Rebecca works with leaders and CEOs, and noticed that there was a gap between who they saw themselves as and how their teams saw them. The key insight? You don’t have to have every strength in order to be a good leader, but you do need to know where your gaps are so you can bring in people around you to fill those gaps.

Icueity promotes self-awareness using ‘continuous 360 reviews,’ providing feedback at users’ fingertips based on trait-specific surveys among your peers. Icueity was built as a native iPhone and Android app, with a web-app component using Angular and NodeJS - and with regular status updates and milestone reviews using an Agile Methodology. The Designli team handled Design, Development, and Launch in-house, and continues to help Rebecca with the ongoing iteration and support of the Icueity product.

Empowering the unique potential of every human being, Icueity helps users improve their self-awareness and performance using trait surveys. Self-awareness gaps are established and can be monitored and improved over time. Icueity is actively building value for Rebecca's consulting business to this day.