Back
Hyperlocal Banking Campaign Achieves 70% Boost in CTRs
Description
A prominent U.S. bank sought to amplify awareness and engagement through a hyper-targeted digital campaign. With a sharp focus on two Designated Market Areas (DMAs) and 171 specific zip codes, the campaign was designed to reach users interested in finance and banking via relevant online environments. The result was a high-impact effort that significantly improved click-through-rates, viewability, and ad quality.
Challenge
The bank aimed to:
- Serve highly relevant finance-related content to digital users interested in banking
- Reach users in two DMAs and 171 specific zip codes
- Ensure ads were seen by high-intent, finance-interested audiences
- Maximize viewability and engagement while maintaining high ad quality
Solutions
Contextual and Domain Targeting
- Placed ads on finance and business content-driven websites
- Prioritized placements with strong visibility and user engagement
Performance-Driven Optimization
- Monitored inventory performance in real time to guide spend allocation
- Used data from top-performing placements to expand to similar markets
- Focused on quality rate to ensure ads met viewability and content standards
Impact
- 70% increase in CTRs – Demonstrating stronger audience engagement
- 24% improvement in viewability – More users saw and interacted with ads
- 100% Quality Rate – Achieving full compliance with visibility and ad performance goals
