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Warner Music App & API Development
Description
We were excited about integrating new technologies like LED wristbands and crowd-sourced videos into an app that enhances the experience of being at a live music concert. We blended these features into our app to allow Hunter Hayes fans the ability to connect with the artist, integrate with their LED wristband, and get access to exclusive content from Hunter himself! This gave the fans a personalized experience and for the first time ever, allowed Warner Music direct access to concert attendees for personalized marketing and fan insights like never before.
Challenge
Creating interactive concert experiences.
Solutions
An unparalleled fan experience fueled by direct access to fan insights and a data driven, personalized marketing experience.
Impact
Key Results
- Data-driven insights from over million concert attendees
- Enhanced concert engagement with LED wristbands
- Innovative crowd-sourced video integration
- Cross-platform app functionality for iOS and Android
Portfolio
