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Building a Modern Brand & Digital Ecosystem for a Global Connectivity Leader
Description
Hughes Network Systems, a global leader in satellite internet and managed network services, partnered with Bluetext to evolve its brand, digital presence, and demand generation strategy. Since 2016, Bluetext has served as Hughes’ full-service agency, leading brand modernization, website development, advertising, SEO, messaging, and more.
Challenge
- Outdated brand identity and web presence
- Complex digital architecture with multiple domains and global sites
- Evolving services and verticals needing tailored messaging and campaigns
Solutions
- Reimagined brand identity using a modern “dot wave” visual to convey connectivity
- Designed 17+ multilingual, responsive websites under a scalable Drupal 9 framework
- Rolled out digital guidelines, collateral systems, and event branding
- Delivered targeted messaging for key verticals like Defense, Government, and Enterprise
- Developed custom landing pages and lead-gen tools for campaigns
- Ongoing SEO, site speed, analytics (GA4), and platform optimization
Impact
- +8% YoY organic traffic growth
- 17 platform websites with global reach
- 800,000+ monthly users
- Robust and flexible platform integrated with GA4 and constant security updates
- Trusted agency-of-record across branding, messaging, video, and digital
