Sakshi Kaushik

Sakshi Kaushik

Content Writer

Sakshi Kaushik is a wordsmith extraordinaire who transforms complex technical jargon into captivating, must-read articles. Armed with a Masters in Economics, Sakshi dissects intricate topics with the precision of a seasoned expert. Her insights have graced prestigious platforms like Hackernoon, Ecowiser, and Medium, captivating readers and tech aficionados alike. With a career spanning influential companies like Teleperformance, Finex, and SparxIT Solutions, Sakshi is well-versed in navigating both the keyboard and the boardroom.

In addition to her extensive experience, Sakshi holds HubSpot certifications in Digital Advertising and Content Marketing, and has earned further credentials from UpGrad, Coursera, and Great Learning. Dedicated to sharing her expertise with mobile app developers and tech enthusiasts, Sakshi's passion shines through her writing. When she's not crafting compelling content, she enjoys diving into thrilling novels and exploring diverse worlds.

272 Articles

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Marketing
8 Push Notification Campaigns That Truly Matter For An App’s Success

Don't you want your app to be sustained on your users’ mobile devices for long instead of getting uninstalled in a short time span? Keep you

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Business
Significance of User Retention and Strategies to Improve it

User Retention is a very significant factor that can be sometimes a little tricky to follow up. What Do You Need to do With User Retention? If y

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Marketing
How To Use Push Notifications In Driving Retention Effectively?

What's the best way to make sure that your target audience or a specific set of app users stay connected to your mobile app on their smartphone? T

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Compliance
How Is GDPR Causing Disturbance In Location-Based Marketing?

The technology has evolved so fast that it has created various branches to operate the contemporary business industry. Where business relies entirely

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Business
How to Start an App Business? A Checklist to Get Your App Off the Ground

With more than 257 billion apps downloaded in just 2023, the potential to succeed and grow is huge. Our guide, "How to Start an App Business"

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Marketing
How To Promote Mobile App On Quora

First comes the smartphone and then its apps. Both of them are multiplying with lightning speed. If we focus on mobile apps, presently, there are 7-8

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Marketing
How To Retarget Your Mobile App Users Effectively?

All strategies for mobile apps have a similar key objective and that is 'focusing on how to make more and more people use the app'. And this i

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Marketing
Is App Preview Video Good For Your App?

There are almost 3.6 million apps in the Google Play Store and 2.2 million apps in the Apple App Store. Besides, thousands of apps get submitted to th

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Marketing
How To Advertise Your Business On Google Maps

Google is the best platform to advertise anything. Be it your personal brand or in-house promotion; Google is always preferred over other platforms. B

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